BBQ 512
Outdoor Banner Design - Illustrator / Advertisement Design / Large-Format Print Production
Business Card & To-Go Bag Design - Illustrator / Print Production / Takeout Bag Design
Facebook Banner Design - Illustrator / Photoshop / High Res PNG / Social Media Design
Referral Marketing Collateral Design - Illustrator / Photoshop / Print Production / Flyer Design / Referral Card Design
Rack Card Menu Design - Illustrator / Print Production / Food Menu Design
Creative Fields
- Art Direction
- Branding
- Graphic Design
My Role
All I was provided was a logo. It was up to me to create a brand system that would render on multiple mediums. I designed business cards, referral cards, take-out bags, outdoor signage, social media imagery, and restaurant menus.
Problem
BBQ 512 has no brand identity. Local consumers are not identifying with the brand or business. There is no customer loyalty and repeat business is low.
Solution
We create a quality online and face-to-face marketing campaign. Marketing material, print and digital, are designed and produced. Aggressive campaigns are put to work.
Success
- The new look generates a new following.
- Walk-in traffic increases in the restaurant.
- BBQ 512 generates a loyal fan base.
- Demand becomes huge that a catering department is created.
Creative Process
- Discovery
- Game Plan
- Idea!
- Design
- Produce / Deliver